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Companies we offer services on the Internet are not unrelated to the crisis. Many customers recognize the effectiveness of email campaigns marketing, ads with Google AdWords and even other newer options in the world of digital promotion (SMS, multi-channel advertising campaigns), but are forced to cut their advertising budgets. Contrary to what may seem obvious, this reduction in advertising investment, does not have to be associated with a decrease in effectiveness. Nowadays, there are various channels of communication such as the Internet, thanks to contextual advertising, e-mail marketing campaigns and other actions than with much more affordable prices than traditional advertising, the radio, television, press that greatly enhance the effectiveness. And it is that commercial effectiveness in the company or business should be directly related to the number of clients that we are able to incorporate and, of course, its quality. The marketing and communication professionals are well aware the importance of increasing leads, potential customers, but above all, it should improve the quality, reach the audience who are really interested in purchasing our products and services. If we want to emerge from the crisis strengthened, we must be aware that underserved, misinformed, customers who do not buy, who do not pay, having no interest in our products, was hardly going to generate value.

Instead, loyal customers that recommend our products to more customers, who feel fully identified with the value that generates our product, are who really offer us benefits. We have already spoken in other previous articles of the benefits provided by the use of CRM in Internet software. We have also known the characteristics of the digital and interactive marketing. What remains now, is to try it and, if possible, free. In addition, every day there are more colleagues in the digital world that can count his experience conducting email marketing campaigns (please do not refer to anyone that (still prepare their forms by hand and send campaigns with Outlook) have conducted online advertising campaigns (and please, nor refer anyone that you’ve placed a sad banner at a little traffic or zero interest to our business website).

Ask, ask. And experience, from 100 euros, the quantity of leads you can get for your business. In times of crisis, forget the figures with more than three digits, which are above the hardest of measure their effectiveness, and focus on figures that in the short and medium term will prove to be profitable. Because, in the long term, profitability will be greater. Welcome to the interactive world. Welcome to Market Interact! Market Interact (www.marketinteract.com) is the online service to communicate with your customers and your leads (potential customers). The interactive and digital marketing offers marketing tools for email, fax, SMS and advertising campaigns in Internet. More information and proof, without commitment, at:.

the denomination of the blades on the part of the child and which are recorded the dislalias and PSF minor present. To compare both test found the following points to consider: the T.A.R. allows to determine the actual execution of the child but does not know if the child uses the linguistic repertoire that has. His version is also long, often bored or concerned evaluated child ends. The Fonoarticulatorio test lets you know the use that the youngest of his language, has since the answer is through the denomination, but if the examiner does not repeat the words considered to be wrong, the child may have erroneous results (false positive) when determining dislalias and PSF. Finally both test evaluation are based to determine the outcome, in the knowledge about the phonetic articulatory and phonological development of children.

It is here where the language specialist interprets information according to scales of development and their clinical experience. For the construction of the Software, SPAV, collected the following guidelines based on the above detailed information: the test should consider the mode of designation and repetition, to ensure results and minimize the false positive. You must be of short duration to avoid the fatigue of minors. Similar to the T.A.R. should maintain the structure of Group of phonemes in Bilabiales, Labiodentales, dental, alveolar, palatal, Velar, diphone vowel and consonant to maintain an order of presentation. The phonemes should be evaluated in syllable initial, middle and final to determine the presence of dyslalia.

They were not considered due to the following snap phonemes: many of the snap phonemes are omitted or replaced by cultural influence, e.g.: avocado PARTA. Snap phonemes are late acquisition so its influence is smaller in the test result. Many of the snap phonemes are difficult to draw or illustrate with images. Neither were considered the polysyllabic words due to two factors: the words polysyllabic similar to snap phonemes are late acquisition and require an appropriate development of phonological awareness and auditory integration (Acosta, V.