Companies we offer services on the Internet are not unrelated to the crisis. Many customers recognize the effectiveness of email campaigns marketing, ads with Google AdWords and even other newer options in the world of digital promotion (SMS, multi-channel advertising campaigns), but are forced to cut their advertising budgets. Contrary to what may seem obvious, this reduction in advertising investment, does not have to be associated with a decrease in effectiveness. Nowadays, there are various channels of communication such as the Internet, thanks to contextual advertising, e-mail marketing campaigns and other actions than with much more affordable prices than traditional advertising, the radio, television, press that greatly enhance the effectiveness. And it is that commercial effectiveness in the company or business should be directly related to the number of clients that we are able to incorporate and, of course, its quality. The marketing and communication professionals are well aware the importance of increasing leads, potential customers, but above all, it should improve the quality, reach the audience who are really interested in purchasing our products and services. If we want to emerge from the crisis strengthened, we must be aware that underserved, misinformed, customers who do not buy, who do not pay, having no interest in our products, was hardly going to generate value.
Instead, loyal customers that recommend our products to more customers, who feel fully identified with the value that generates our product, are who really offer us benefits. We have already spoken in other previous articles of the benefits provided by the use of CRM in Internet software. We have also known the characteristics of the digital and interactive marketing. What remains now, is to try it and, if possible, free. In addition, every day there are more colleagues in the digital world that can count his experience conducting email marketing campaigns (please do not refer to anyone that (still prepare their forms by hand and send campaigns with Outlook) have conducted online advertising campaigns (and please, nor refer anyone that you’ve placed a sad banner at a little traffic or zero interest to our business website).
Ask, ask. And experience, from 100 euros, the quantity of leads you can get for your business. In times of crisis, forget the figures with more than three digits, which are above the hardest of measure their effectiveness, and focus on figures that in the short and medium term will prove to be profitable. Because, in the long term, profitability will be greater. Welcome to the interactive world. Welcome to Market Interact! Market Interact (www.marketinteract.com) is the online service to communicate with your customers and your leads (potential customers). The interactive and digital marketing offers marketing tools for email, fax, SMS and advertising campaigns in Internet. More information and proof, without commitment, at:.